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Guitar Hero Flatlines; Activision Pulls The Plug On Once Venerable Franchise

Thursday, February 10th, 2011 by

Activision announced that they are officially closing shop on the Guitar Hero games, a franchise that was once so profitable and prominent that it sustained an entire genre.

Citing “continued declines in the music genre”, Activision has disbanded their Guitar Hero business unit and stopped all production on the Guitar Hero game that was slated for 2011.

According to NeverSoft Blog, the DJ Hero series will also be scrapped, and no further DLC will be produced for either series after February’s end.

While this comes as little surprise, it’s still sad to see the Guitar Hero franchise put to death by the same hand that made it irrelevant to begin with. It’s clear that the Guitar Hero teet was milked to a powdery dryness by mega publisher Activision, who upon acquisition saw fit to push out three Guitar Hero titles per year.

As a continued fan of these games, I can’t help but cling to the notion of a future revival. The distant future, mind you. Let’s let the dead rest for now. After all, there’s still at least five of these games I haven’t picked up yet.

Rest In Peace, Guitar Hero [kotaku]

About the Author

Mark A. Brooks uses the A. initial in his name so as to seperate himself from the teeming legions of other Mark Brookses (there are at least 65,000 in the state of Michigan alone). Keep up with him on twitter, because why not. @unoriginalG

Mark A. Brooks has written 626 posts on Delta Attack
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  • http://www.bubbsnugg.com Snugg

    Yeah not a shocker at all. I think Aerosmith started their death, Van Halen finished them off…..

    • mulletsaurus

      Let’s just be grateful that it all ended before Loverboy got in on it.

  • Fade to Slack

    Hey, look… I was right.

    http://www.deltaattack.com/2010/08/03/from-swords-to-plowshares/

    I remember when the following were relevant:

    ….

    Peripherals (Guitar Hero and Rock Band are dead. I’m calling it.)

    • Fade to Slack

      Well, half right… though it’s just a matter of time for Rock Band.

      My next call is Call of Duty. Activision just saturates the market too much. Expect gamer fatigue to hit soon, regardless of how FPS fan will play just about any FPS game that hits.

      • mulletsaurus

        You were totally right. When the official titles come down, we’re totally making you “Senior Soothsayer” or, if you prefer, “That’s So Raven”

  • Markham Asylum

    Yeah, saw that coming. Talk about overkill.

    • mulletsaurus

      It’s like kicking a dead thing that died from being kicked because it wasn’t dead.